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THOUGHTFULLY HAND-SELECTED, FOR YOU 🇮🇹

The Hip Shop is all about effortless everyday dressing. Pieces that feel comfortable enough for daily to-do’s, yet still leave you feeling confident and put together.

This collection celebrates the laidback luxury we love from Italy. Easy silhouettes, considered details, and styles designed to work hard in your wardrobe.

You’ll find stylish, ready-to-shop looks, with slightly warmer layers to help you ease into the cooler months ahead.

Remember - you don’t have to be in Italy to feel great. You just need clothes that make you feel like the best version of yourself.

ALMOST FAMOUS PANTS

SAME PANTS, DIFFERENT BODIES!

The Hip Shop is an intergenerational fashion boutique run by a mother-and-daughter duo, Simoné de Jager and Berinda van Wyk.

We design and build our collections for women of all ages and life stages.

Here, our NEW Almost Famous Pants are styled in different ways, showing how the same piece looks equally beautiful on different bodies.

SHOP THE LOOK

DROP STITCH KNIT + STILL SEASON DRAWSTRING PANTS

AN ELEGANT SUMMER KNIT ☀️

This summer knit has a finer, more defined weave that gives it a soft and elegant look.

Unlike looser knits, it can be worn on its own without a camisole, making it a versatile piece for warm days.

The sleeves drape beautifully with a subtle curve towards the wrist, adding a touch of sophistication and charm.

Finished with a ribbed hem for a polished edge, it has been garment dyed for a unique, slightly uneven color effect that gives every piece its own character.

SHOP THE LOOK

SHOP DROP STITCH KNIT + STILL SEASON DRAWSTRING PANTS

FIREWORKS SKIRT

ADD A SKIRT TO YOUR ROTATION!

A beautifully refined skirt that offers both comfort and elegance.

Designed with an elasticated waistband for a flexible, flattering fit, this piece moves effortlessly with you. The soft inner petticoat provides comfort and coverage, while the silky overlay flows gracefully, creating a polished, feminine silhouette.

Perfect for dressing up or pairing with a simple top for a more relaxed, sophisticated look.

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MOONLIGHT MAGIC SHIRT + AZURE DENIM JEGGINGS

THIS MOONLIGHT SHIRT IS MAGIC 🪄

It features a flowing sheer outer layer that drapes beautifully over the body, paired with a comfortable inner top that is built-in for easy, worry-free wear.

The relaxed silhouette creates a flattering, floaty shape, making it perfect for dressing up or down.

Light, breathable, and timeless, this piece brings an understated sophistication to any outfit

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SHOP MOONLIGHT MAGIC SHIRT + AZURE DENIM JEGGINGS

DAHLIA KNIT

SEMI-SHEER, TEXTURED AND GORGEOUS!

This modern knitted top features a soft ribbed texture with subtle sheer panelling, creating depth and visual interest while keeping the look effortlessly chic.

Designed with a relaxed fit, it drapes comfortably over the body and feels lightweight yet cozy.

*Please note, due to the sheer detailing, a cami or layer underneath is recommended (not included).

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OH PRETTY WOMAN SHIRT

A LINEN SHIRT = A WARDROBE ESSENTIAL!

This button-down linen shirt is the definition of timeless summer style.

Designed with a feminine soft collar and delicate shell buttons, it brings effortless polish to any look.

The long-length cut offers extra coverage, with a rounded hem that flatters the shape and a slightly longer back for easy wear.

Sleeves reach to the elbow and feature pull tabs, letting you roll them up or down to suit your mood.

Light, breathable, and endlessly versatile - this is the shirt you’ll reach for again and again.

SHOP THE LOOK

SHOP OH PRETTY WOMAN SHIRT + TEMPTATION DRAWSTRING PANTS + ALMOST FAMOUS PANTS

WALK THIS WAY JEANS

AS COMFY AS THEY ARE STYLISH!

We are obsessed with these everyday jeans! The fit is absolutely perfect - straight cut with a mom-style flair for a flattering, relaxed look.

With a high waist and structured feel, these jeans are the ultimate in comfort and style. The perfect charcoal wash ensures they pair with everything, and you’ll never want to take them off!

*Please note: This is a repeat of our original style, but due to the fabric slightly different feel, the sizing may vary. Be sure to check the updated size guide before ordering to find your perfect fit

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HERE COMES THE NIGHT KNIT + SNEAKY SPOT DRAWSTRING PANTS

SOFT AND SPARKLY SHORT SLEEVE KNIT ✨

This softly structured short sleeve knit brings effortless sparkle to everyday wear, making it ideal for transitional dressing.

Designed with a ribbed round neckline, cuffs and hem, it delivers a comfortable, polished fit with a gentle drape. The fabric feels beautifully soft against the skin and is finished with tiny, subtle sequins that add a refined shimmer without feeling overpowering.

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SHOP HERE COMES THE NIGHT KNIT + SNEAKY SPOT DRAWSTRING PANTS

SAFARI BREEZE SHIRT + AZURE DENIM JEGGINGS

IS THAT A GIRAFFE PRINT? 😍

This light and breezy printed top is designed for effortless comfort with a relaxed, flowing silhouette.

The airy fabric drapes softly over the body creating an easy, flattering shape whilst offering coverage to the arms.

This top is perfect for warm days or relaxed layering.

*Please note: A cami or under top is recommended and not included

SHOP THE LOOK

SHOP SAFARI BREEZE SHIRT + AZURE DENIM JEGGINGS

GLOW-GETTER HOODIE JACKET + ALMOST FAMOUS PANTS

EVERYDAY GLAMOUR!

This lightweight hoodie top blends relaxed comfort with a subtle touch of glamour.

Designed with an open-knit texture and finished with a soft gold shimmer foil print, it adds gentle sparkle without overpowering the look.

The front zip allows for easy layering and styling, while the ribbed cuffs and hem give the silhouette structure and shape. Easy, breathable, and effortlessly chic, it’s perfect for casual days with a polished edge.

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SHOP GLOW-GETTER HOODIE JACKET + ALMOST FAMOUS PANTS

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