SHOP NEW ARRIVALS
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South African Fashion Boutique established in 2007
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Stores in JBay, Durbanville, Port Elizabeth and online
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Nationwide delivery in 1-3 business days
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Dedicated Whatsapp chat support: 072 191 6217

A note from our Founder, Berinda:

The end of year is a special time when we like to look and feel our very best! The sun is shining, work winds down for the year and the fun factor gets dialed all the way up.

Our new collection was curated with these festivities in mind! We’ve got occasion wear pieces - perfect for end of year functions, festive gatherings, weddings and more... And then we’ve also some casual options for downtime with friends and family!

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FESTIVE FEEL LINEN DRESS

A little shimmer goes a long way!

Make your confidence shine in our Festive Feel Dress - perfect for any special events and occasions over the holiday period!

It features a simplistic slip dress design with a sparkly sequin finish.

The best part? It has adjustable straps - which allows you customise your fit for maximum comfort... And we've sourced matching boleros for those that prefer to cover up!

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One Shoulder Linen Dress

Prefer linen?

Bling is not for everyone - and if you find yourself in the category of people who prefer more understated garments, then the One Shoulder Linen Dress is for you!

It features a striking one shoulder design with a relaxed fit.

The combination of the linen and the looser fit makes this a very versatile design - which you can dress up for special events or dress down for laidback gatherings with friends and family!

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TIERED SUMMER DRESS

A gorgeous babydoll dress!

A babydoll dress is a short-to-midi length dress typically characterised by an empire waistline.

It’s fitted just below the bust and flows out into a relaxed, flared skirt.These dresses are lighthearted and joyful - perfect for fun-filled summer days!

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SUMMER GLOW 2-PIECE SET

Wear them together or apart!

2 Piece blouses are very popular at the Hip Shop!

We particularly love this NEW Summer Glow Set

✔️⁠ ⁠It’s lightweight and perfect for hot summer days
✔️ ⁠It’s a great option for special events - particularly if you’re not big on dresses
✔️ ⁠You can wear the overtop layered over any matching camis or dresses in our range

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SUNFLOWER KISS SHIRT

Do you recognise this style?

We first released the Sunflower Kiss Shirt in Peach earlier this season - and it sold out in a flash!

We’re now repeating the same sell-out style in a NEW colour way - Aqua!

The loose fit and the floral motif makes the Sunflower Kiss Shirt a very casual and fun style - perfect for laidback summer days.

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Pure Bliss Linen Shirt

Styling tip for one-size garments!

Our Pure Bliss Linen Shirt features a classic button-up design with a whimsical, bubble sleeve detail.

This style is best-suited to sizes XL - 2XL.

If you love the design but you have a smaller frame - we encourage you to have some fun with this style.

You can tie it at the waist for a slimmer fit.

Watch the video (and turn up the sound) to learn how!

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INTO THE MOOD HOODIE

Summer comfort!

Is there anything more cosy than a hoodie?

Our NEW Into the Mood Hoodie combines the comfort of a hoodie with a lightweight finish - making it perfect for a seaside summer!

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Let’s Face It Frill Top

Feminine frill!

If you love the comfort of a t-shirt but prefer your outfits to feel a bit more special or put together - then our Let’s Face It Frill Top is a fantastic option for you!

It features a metallic graphic on the bodice with a frill detail at the hip.

The slight flare of the frill adds a feminine curve to the style.

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BROWSE GLITZY TOPS

BROWSE CASUAL TOPS