The Hip Shop is a local fashion brand, run and owned by, mother-daughter duo, Berinda van Wyk and Simonè de Jager.

The Hip Shop also supplies wholesale to more than 50 boutiques around the country.

We specialize in Garment Dye and therefore we use raw fabric and create a look that is different from the crowd which make each garment unique.

Garment dyeing is when you dye a nearly-fully constructed garment.

Due to the nature of this process , the result is a more natural appearance. You may notice slight variations in color, particularly along seams and in areas where there is trim or the fabric is layered. We love the tonality in color we can achieve through garment dyeing. It adds depth and dimensionality to a garment, particularly when multiple fabrics with different rates of absorption are used.