The Hip Shop is a local fashion brand, run and owned by, mother-daughter duo, Berinda van Wyk and Simonè de Jager.
Our exclusive fashion label, Be Hip Designerwear, was launched 14 years ago, in the ever-sunny, ever-awesome Jeffreys Bay!
We now cater to an extensive and loyal customer base all around South Africa!
The Hip Shop also supplies wholesale to more than 50 boutiques around the country.
We understand that fashion plays an integral role in one’s confidence and identity, and work closely with each client, assisting in picking the styles and colours best suited to them.